“As the world changes, there are universal truths that stand the test of time. It’s interesting to think about..
why certain ideas are never forgotten and some don’t even make it a few days. I remember as I started my first business at 18, wondering what I needed to do to make A LOT of money. This idea I share in the video was introduced to me a few years later.. It was one of those ideas I chewed on and pondered (..and still do from time-to-time).
I mean when you take a second and think about all the companies out there that you love and regularly spend money with, just taking a step back and asking yourself, “Why do I continue to choose those specific stores/companies?” can provide some great insight for yourself. Because once you come up with some answers, you may also want to implement some of those same qualities for you and your business so that people associate you the same way as you do with your favorite stores.
Before the internet revolution started (..hard for me to picture, haha), think about how businesses/people got others to know, like, and trust them? ..I’m sure there were many creative ways and most of which took one key ingredient, TIME.
Now am I suggesting that it doesn’t take time in today’s day and age? ..no. Here’s the key difference though..
When you use tools like online videos, you take the time to create it ONCE. From that point, it sits in cyber space and works for you 24 hours a day, 365 days a year, all around the world! And for most of us, as each video gets clicked, you have a growing army of people out there who are learning about you, reading about you, that feel like they’re getting to KNOW you.
As they continue to follow you with maybe your blog/website or other videos and content you create on the internet, they’ll start to LIKE you.
Guess what’s next ..haha?
Yep! ..the TRUST!
SO LET’S RECAP.. if we start off believing that in order for people to transfer money from their bank accounts to ours (..whether in person or over the internet), these 3 essential ingredients must be in place!
THE OLD WAY OF ESTABLISHING THE 3 INGREDIENTS:
physically using your time (in each case) to help people learn more about you
THE NEW WAY OF CREATING THE 3 KEY INGREDIENTS:
using mediums like online video where you put in the work ONCE and you start developing a raving fan base while you sleep!
Like most my other articles, we’re really just scratching the surface here. But I at least hope that by hearing this little bit it provides some new ideas and approaches for you to take as you grow your following and your business.
Would love to hear any of your thoughts, comments and questions down below!”
Love, Kyle